About Event

Event Overview

Customer experience (CX) in Indonesia is evolving rapidly, driven by a growing middle class, increasing internet penetration, and changing consumer expectations. In recent years, businesses have become more focused on delivering personalized and seamless experiences to meet the rising demands of tech-savvy consumers.

Indonesia’s digitalization potential is underpinned by several key factors, including a burgeoning population, sustained economic growth, rising digital literacy rates, and government policies fostering the development of the digital economy.

The intersection of customer experience and digital transformation in Indonesia presents both opportunities and challenges. As businesses strive to enhance CX through digital means, they must navigate a dynamic landscape influenced by evolving consumer expectations and technological advancements. With continued investment in digital infrastructure and a focus on understanding local needs, Indonesian companies can leverage digital transformation to drive growth and deliver exceptional customer experiences